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What fraudsters know that brands need to learn

How to increase sales dramatically without destroying your brand or losing your soul in the process. Over the years I've had the luxury of working with some of the biggest brands in the world. I've also had the pleasure of doing business with three man painting firms,...

The headline writing article you’ll regret not reading.

Headlines are both deadly and powerful part of your marketing arsenal. There are ways that an improper headline can destroy your credibility and your brand. There are also ways a killer headline can drive enormous amounts of traffic and have your marketing piece go...