Free Resources for Experts and Authors
Avoid the mistakes we've learned from. Read our posts!
3 Performance Killing Reasons You Need an Experienced Email Marketer
Most businesses I speak to are doing everything in their power to pull as much revenue as possible from their lists. It can seem sometimes like every angle has been tested. However... I assure you they haven't! This is in no way meant to be a pitch, but simply the...
Deceptive subject line danger is more than just your complaint rate
The subject line of your email plays a crucial role in the overall effectiveness of an email. The ultimate goal of email marketing is to get people to open your emails... but at what cost? Are their tactics that get huge open rates and cost you dearly? Yes.. there is....
Gmail: It’s similar to messages that were detected by our spam filters.
Common Gmail Content Flags: It's similar to messages that were detected by our spam filters. It contains content that's typically used in spam messages. If you've seen this message, it probably drove you mad! Is it my email authentication? Is my email domain banned?...
The Science of Spam – Razor 2 Scores and Inboxing
If you're regularly sending email using your own email system, you may be familiar with a few of the best tools out there. Here are some of my favorites: http://www.mail-tester.com http://www.isnotspam.com https://sendcheckit.com/ http://spamcheck.postmarkapp.com/ I...
What fraudsters know that brands need to learn
How to increase sales dramatically without destroying your brand or losing your soul in the process. Over the years I've had the luxury of working with some of the biggest brands in the world. I've also had the pleasure of doing business with three man painting firms,...
The headline writing article you’ll regret not reading.
Headlines are both deadly and powerful part of your marketing arsenal. There are ways that an improper headline can destroy your credibility and your brand. There are also ways a killer headline can drive enormous amounts of traffic and have your marketing piece go...
