If you’re regularly sending email using your own email system, you may be familiar with a few of the best tools out there.
Here are some of my favorites:
I could get into the pros/cons of each of these (oh, and if you’re on my list, you’ll soon find out about a tool that does far more than any of these do) but bar none the best so far of the ones above is probably mail-tester.com
The only quirky part is… the Spam Assassin test. Every single test in that system is black and white, and what they say to do, you can do and fix your score. Just not Spam Assassin or bad Razor2 confidence score.
Ever see something like this?
First off – let me share a few interesting facts with you about email, then let’s talk solutions.
Email is NOT a 100% exact science. Just because you get a 10/10 score on Mail-tester does NOT mean you’ll reach all the major ESP’s inboxes. Likewise, just because you’re score is lower or you’re getting a Razor2 error does NOT mean you’re going to have trouble inboxing. There are far more factors to it.
Yes, you should TRY hard to adjust your content, take out spammy words, try not to re-use the same test a million times and attempt to not get a bad Spam Assassin score…but sometimes that’s just not an option. In those cases, I’d recomend sending your email to AOL, Gmail, Comcast, Yahoo and other ‘seed’ accounts and seeing how you inbox there. If you do well, just mail and ignore Razor2.
If you don’t… Let’s say you use SMTP.com, SendGrid, Green Arrow, MailJet or similar and you’re just not able to get that score to go away.
First place you might want to check is your reputation score at SenderScore.org. Signup for a free account to get the comprehensive report. You really should be going in there every couple days anyway if you send heavy volume. Check the IP address of your email and see what kind of scores your getting.
Second – Log into your account with your SMTP provider and remove click tracking and open tracking. Sometimes their signatures or domains are detected as spam senders and can give you a poor score. You may also want to check formatting, spelling, HTML validation and even if your software is putting an X-Priority header into your emails. All of those things can cause a Razor2 score as well.
Lastly – I might add that SenderScore is a great resource but isn’t neccesarily the exact ‘score’ that say Comcast or Yahoo would give you if they had such a score. Your reputation will have to build up slowly over time. As long as you’re not sending to tons of unknown users, hard bounces or getting tons of spam complaints, don’t be afraid to let your rep score grow over time.
If you’re still stuck after trying all of that, consider a 1 hour consultation with one of our experts.